01
Week one: define the evidence
Write down the problem, user, risky assumptions, and the smallest useful proof.
- Ten customer conversations
- One decision metric
- One clear non-goal
02
Weeks two and three: use the network
Choose support based on your stage instead of attending everything.
- SPARK for company support
- University programs when affiliated
- Peer events for focused introductions
03
Week four: make the next commitment
Decide whether to deepen discovery, run a pilot, recruit, or stop. Progress comes from a sharper bet, not more activity.
- Publish a concise ask
- Choose a 30-day milestone
- Name the proof required for the next investment