01
Label the relationship
Paid placements, enhanced profiles, and sponsored resources must be visibly identified. Payment does not purchase a favorable conclusion.
- Sponsor labels stay visible
- Editorial criteria stay independent
- Corrections apply to paid work too
02
Fund something useful
The best partnerships make a guide, event index, sector briefing, or tool more useful to the local audience.
- Choose a clear audience
- Define the utility
- Publish the sponsor’s role