01
Make the work legible
Strong candidates need to understand the product, team, constraints, and why the role exists.
- State the actual problem space
- Explain location expectations
- Publish a salary range when possible
- Describe the interview path
02
Recruit through proof
Technical candidates respond to evidence of thoughtful work: useful writing, demos, open source, and clear engineering values.
- Show the work
- Use focused local events
- Respond quickly and respectfully